- Lofty Media Performance
- For Emaar Pakistan
Objective Deliver Quality Leads For Plots Balloting
This time it was Meridian Plots in Emaar Islamabad and the allotment of the plots was to be done via a balloting process. Our prime objective was to create quality leads of people interested to participate in the balloting process of residential land.
Plots Sold Through
Challenge High Involvement Product Selling Needed Clear Understanding Of Consumer Profiling And The Purchase Journey
For this campaign, we had to understand the complete consumer journey for such a high involvement product and understand the target audience, not only lives in Pakistan but also abroad.
Strategy Targeted Via A Funnel Approach
We divided the campaign into two phases, awareness and conversion as per marketing funnel, so that we could target the audience present on either stage of the journey. The campaign was optimized keeping the interests of the current and potential audience of this category.
Result Outperformed Benchmarks With Unprecedented Results
With the right media optimization and planning effectively, we were able to successfully deliver 2x the targeted leads, which was not only overwhelming but also outperformed all previous numbers.